Matter Communications

Assistant Account Executive / Account Coordinator

At Matter Communications, I supported integrated PR and communications programs for B2B technology clients across semiconductors, AI, enterprise software, product management, optimization, and digital experience platforms. Working on accounts including Lattice Semiconductor, Gurobi Optimization, OmniOn Power, Planview and Fullstory, I collaborated within cross-functional teams of 6–10 people to drive media visibility, thought leadership, and brand credibility.

As an Assistant Account Executive, I led proactive media relations efforts by developing timely, data-driven pitches tied to trending technology topics, from semiconductors and infrastructure to AI, machine learning and enterprise innovation. These efforts resulted in earned coverage across tier-1 and top trade publications, including Business Insider, Inc., SD Times, Solutions Review, Data Science Central, CX Dive, Manufacturing Dive and InformationWeek. I built and maintained targeted media lists, researched and leveraged editorial calendars and cultivated relationships with both clients and reporters to support long-term media engagement. I also contributed to and managed award submissions, aligning client narratives with judging criteria to highlight differentiation and impact.

In my role as an Account Coordinator, I supported day-to-day account execution and client communications. This included producing daily news scans, drafting internal action items and client agendas, conducting media outreach and staffing interviews. I developed detailed client briefing documents for podcast and editorial interviews, ensuring executives were prepared with relevant context, key messages and anticipated questions. Additionally, I assisted with pitch development, reporter research, and internal coordination to keep programs moving efficiently and strategically.

Across both roles, I gained hands-on experience in media relations, strategic storytelling, client management, and technology PR, helping translate complex technical concepts into compelling narratives that resonate with business and trade audiences.