I directed/collaborated on a photoshoot to showcase Tailored’s refreshed brand aesthetic, collaborating closely with our producer to bring the creative vision to life. After the shoot, I coordinated with designers to refine and edit the imagery before it was published across social media channels.

The shoot emphasized food-forward content, aligning with the client’s goal to spotlight their sandwiches and pastries (YUMMMM), while still incorporating coffee-focused shots to reinforce the foundation of the brand. This balanced approach ensured the content felt both visually engaging and strategically aligned with Tailored’s promotional priorities.